The New iPad's Color Gamut

The New iPad's Color Gamut

via Andy Shipsides on Pinterest (what is Pinterest??)

via DisplayMate

The above graph refers to the color space as "Standard" but the coordinates confirm it is Rec. 709 (1976 CIE Uniform Chromacity) -

The Retina hi-res display on the new iPad is by far its strongest selling point and I'm thrilled to see that it lines up quite closely with Rec. 709. This is of course fantastic as production dailies for big shows are now primarily being delivered online for viewing on personal computers and tablets. If the iPad is in fact fairly well "calibrated" right out of the box then it can be recommended with assurance to concerned parties that it's an accurate viewing medium; that what the viewer sees on it looks like it's supposed to look. There's a certain uniformity inherent to the new iPad that is a potential godsend to those concerned with closing the imaging gap between set, post, and the end viewer. While it doesn't conform 100% to 709, it's close enough that we can work with it confidently. And it helps me mentally justify the expense of buying another pricey item I really don't need at all!

Thanks for posting, Andy.

Firmware Upgrade for LG 3DTV's

Firmware Upgrade for LG 3DTV's

I'm firmly in the passive 3D viewing system camp. Usually the argument for why an active viewing system is better is because you get true HD resolution in both eyes. Of course in practice, at 120 or 240Hz, the brain does an excellent job on its own of fusing full resolution HD from 2 half resolution images. LG being the world's largest purveyor of Passive 3D displays has done something interesting to further its case for the advantage of the viewing system - doubled the perceived resolution on their Passive 3DTV's.

VIA STEREOSCOPY NEWS >>>

LG recently made an update to the 3D algorithm that is used to create 3D pictures with its LG CINEMA 3D TV sets. According to LG this update improves 3D picture quality and 3D resolution. LG’s Cinema 3D uses a passive 3D technology based on cheap polarized 3D glasses (the same as in RealD movie theaters). Most 3D TVs on the market today utilize active 3D with expensive 3D glasses (around 100-150 $). The downside to passive 3D is that 3D resolution is lower, but now thanks to a clever use of its high frequency refresh rate, LG Cinema 3D screens are able to reach the same quality level.

upgrading my TV now..

Update

on 2012-03-12 00:21 by Ben Cain

On the topic of 3D, I just saw John Carter in IMAX 3D. If this is as good as stereo conversions get, then they had better just give up. It doesn't work. I'd rather watch my movie in 2D than be subjected to 2 hours of something that looks like a children's pop up book. As for the film itself, imagine Krull with a budget of a 1/4 billion dollars and you're there. 

But without the kitschy charm. 

LiveGrade to Scratch Lab

LiveGrade to Scratch Lab

Pomfort has added a native Scratch .3dl LUT output to LiveGrade. This LUT lines up in Scratch for color corrected file outputs very nicely. This is an outstanding workflow for generating dailies on commercial projects. Anything you would ever need to do for file generation you can do in Scratch and LiveGrade is a very fast and seamless way to generate LUT's for this software. Using the Avid Artist Control Surface with this software combo has sped me up considerably and closed a lot of the previous workflow gaps.

Update on 2012-03-13 12:02 by Ben Cain

For now, there is a slight gamma lift and color temp shift that happens when you bring LUT's from LiveGrade into Scratch. The workaround is to build a little offset into your Scratch template using the Matrix. I don't want to say the number I've been using and have it not work for others but you can easily figure out what it should by using the scopes in the software.